Zentrick Blog

Tim De Backer

Video Ad Breakage, Volume 1: Part of Ad Tech Life?

This summer, I entered video ad tech after five years in telecommunications. One of the first things I noticed were the wildly different attitudes between my former and new industries towards breakage.

Pieter Mees, CTO

On the Origin of Wrappers, Volume 1

In this series of blog posts, we deconstruct one of the most confusing terms in video advertising: the "wrapper". We'll explore what they are, why they're causing major issues for the industry and how to fix them.