When Absynthe Minded, a Universal Records band, wanted to find an innovative way to engage fans, increase awareness and create buzz for their latest album and tour they turned to Zentrick to create an immersive interactive video experience for their single “24/7 Online”.
Launched exclusively on their Facebook Fanpage in February 2012 via a like gate, “24/7 Online” invited viewers to interact with the video by adding products found in the video to a shopping cart for a change to win prizes. To increase reach and social engagement the video allowed user to share the video with friends on facebook and twitter. And to drive sales conversion a geo locator for upcoming concert dates and links to by the single on iTunes were included.
Overall results included a 4000% percent increase in likes in the first week, an 80% increase in user dwell time and international publicity for their innovative launch approach.
Paid Publishers, Facebook, E-mail
Universal Records, Absynthe Minded
Inline Shopping, Inline Info, Inline Social
Increase in Facebook Likes
Interactions per Viewer
"By adding Zentrick interactivity to our 24/7 video clip, we expanded our fan base globally and gained acclaim for innovation in music video!"
Manager of Absynthe Minded
UNICEF: Step by Step, Closer to School
Objective: Communicate a complex issue in a playful and fun way to increase
awareness and donation support for UNICEF’s campaign on Facebook.
Although accessibility to primary education has improved substantially for the world’s children, today, there are still over 67M children in the world who don’t go to school. With the majority living in rural communities they must travel 6KM or more daily to school, often via perilous or dangerous roads. The distance between these children and school is not just physical. Often there are many other obstacles that children in rural areas have to cope with, poverty, gender, discrimination, etc. This situation makes getting an education impractical, sometimes even impossible and results in an increasing poverty risk. Education can break the cycle of poverty.
To address the rural reality, UNICEF launched the “Step by Step Closer to School” initiative to bring schools closer to children so they can realize their hopes and dreams. UNICEF’s “Step by Step” initiative helps children who live in rural areas gain local access to primary education by providing communities with direct funding to build and operate schools in the countryside, train teachers, use qualitative educational material, promote gender equality, etc.
With a goal to raise €600,000 in 2012, UNICEF sought to inspire its Facebook community to support “Step by Step” by creating an interactive video that allowed viewers to learn, share and donate directly from the video.
To bring the video to life UNICEF selected The Zentrick Platform to incorporate “learn more about” clickable actions throughout the video to deepen user engagement and provided three ways viewers could contribute to the effort by providing webpage links where they could immediately take action.
Customer / Agency
UNICEF / TBWA
Inline Information, Inline Social
Facebook Fans that watched the video on the same week it was published
Click Rate for Donation Support
“By partnering with Zentrick we were able to enhance our storytelling and inspire users to support our cause, financially through a donation or non-financially by sharing our message & become proper UNICEF-ambassadors.”
Community Officer UNICEF Belgium